Squarespace Optimization for MorphoMFG: UX Improvements & Currency Features

For MorphoMFG, an end-to-end product development and manufacturing agency, we executed a comprehensive upgrade to their Squarespace-based website in line with their evolving business needs. The client required advanced UX refinements, multi-currency support, marketing automation, and responsive visual updates—all of which were delivered with precision.

Key Deliverables:

• Enhanced UX for Bottom Form Submission CTA
• Improved the call-to-action consistency across forms to ensure seamless lead capture and a unified user experience.
• Email Auto-Responder Integration (MailChimp)
• Set up two custom text-based email responders for Kickstarter and homepage leads using MailChimp.
• Configured sender and reply-to addresses, daily lead digest notifications, and conditional merge field formatting.
• Responsive Case Study Carousel
• Enabled customer testimonial carousel across all devices (not just mobile).
• Resolved layout overlap issues and replaced broken links with appropriate URLs or placeholders.
• Currency Integration (JPY & EUR)
• Implemented support for Japanese Yen and Euro to improve international usability and transparency for global clients.
• Landing Page Development for Indiegogo eBook
• Created a dedicated landing page at morphomfg.com/indiegogo using Unbounce, aligned with branding and optimized for conversions.
• Google Analytics & Tag Manager Integration
• Successfully integrated Google Analytics and Google Tag Manager for comprehensive traffic tracking and marketing insights.

Result:
The updates enhanced the site’s performance, user engagement, and lead generation capabilities while supporting global transactions. Every request from the client was fulfilled with attention to detail and timely execution.