Modern WordPress Redesign Using Stephanie King Theme — SEO-Preserved & User-Centric Experience

We were tasked with redesigning the website for Julia Blank, using the Stephanie King theme, while preserving the existing content to maintain SEO rankings. The primary goal was to enhance the user experience and modernize the website’s look, with an intuitive, user-friendly design. We worked closely with the client to ensure the layout and visuals aligned with her vision.

Key Features:

• Redesign with Stephanie King Theme: The website was completely revamped using the Stephanie King theme, chosen for its sleek, modern aesthetics. We customized the layout to improve usability while retaining the site’s core functionality.
• SEO Preservation: We maintained the existing content to minimize the impact on Google rankings during the transition to the new design. Additionally, we provided ongoing SEO optimization to recover any potential ranking fluctuations.
• Custom Layout Adjustments: We collaborated with the client to make specific layout modifications, ensuring the design was intuitive and user-friendly, enhancing navigation and overall user experience.
• Image Integration: We reused some of the existing images and incorporated new visuals provided by the client, ensuring the new design was visually consistent and attractive.
• Ongoing SEO Support: To support the transition, we provided 2 months of SEO services post-launch, ensuring the website maintained visibility in search engine results.

Technologies & Tools Used:

• WordPress
• Stephanie King Theme
• Custom HTML/CSS
• SEO Tools

Outcome:

The redesigned website is modern, visually appealing, and highly functional. It successfully maintained SEO rankings through the transition, while offering an enhanced user experience for visitors.